{"id":10374,"date":"2026-11-04T09:00:00","date_gmt":"2026-11-04T09:00:00","guid":{"rendered":"https:\/\/www.simplywise.com\/blog\/?p=10374"},"modified":"2026-11-04T16:49:57","modified_gmt":"2026-11-04T16:49:57","slug":"marketing-materials-for-builders","status":"publish","type":"post","link":"https:\/\/www.simplywise.com\/blog\/marketing-materials-for-builders\/","title":{"rendered":"Marketing Materials for Builders: What to Print and What It Costs"},"content":{"rendered":"<div class=\"rv2\">\n<div class=\"rv-site-header\">\n<div class=\"rv-header-in\"><a class=\"rv-brand\" href=\"https:\/\/www.simplywise.com\/\" aria-label=\"SimplyWise home\"><span class=\"rv-bgi\" role=\"img\" aria-label=\"SimplyWise\" style=\"background-image:url('https:\/\/www.simplywise.com\/static-pages\/static\/main-landing-page\/assets\/brand\/wordmark-navy.svg');aspect-ratio:546\/87\"><\/span><\/a><\/p>\n<nav class=\"rv-top-nav\" aria-label=\"Apps\">\n<ul>\n<li><a class=\"rv-tn\" 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!important;line-height:1.02 !important;letter-spacing:-.045em !important}@media (min-width:1024px){.rv2 .sw-c h1,.rv2 .sw-t h1{font-size:52px !important;letter-spacing:-.05em !important}}@media (max-width:767px){.rv2 .sw-c section:first-of-type a[style*=\"border-radius:999px\"]:not([href*=\"preferences\/source\"]),.rv2 .sw-t section:first-of-type a[style*=\"border-radius:999px\"]:not([href*=\"preferences\/source\"]){display:flex !important;width:100% !important;justify-content:center !important;box-sizing:border-box !important;min-height:52px}}.rv2 .pm .pm__hero-cta{display:flex;flex-direction:column;gap:9px}.rv2 .pm .pm__hero-cta-note{font-size:13px;line-height:1.5}<\/style>\n<article class=\"pm\">\n<header class=\"pm__hero\">\n<div class=\"pm__inner\">\n<nav class=\"pm__crumb\">Blog &nbsp;&rsaquo;&nbsp; Cost Guides<\/nav>\n<p><span class=\"pm__eyebrow\">Cost Guides &middot; Marketing<\/span><\/p>\n<h1><span class=\"rv-h1-a\">Marketing Materials for Builders:<\/span> <span class=\"rv-h1-b\">What to Print and What It Costs<\/span><\/h1>\n<p class=\"pm__dek\">Start with a yard sign and business cards: a 12 by 18 inch sign runs $13.65 to $14.13, and 50 cards $9.59 to $10.00. Door hangers, brochures, a truck magnet, and a photo book come next.<\/p>\n<div class=\"pm__hero-cta\"><a class=\"pm__btn\" href=\"https:\/\/swcostestimator.app.link\/ce-ai\" rel=\"noopener\" target=\"_blank\">Try SimplyWise Cost Estimator free<\/a><span class=\"pm__hero-cta-note\">Free to try. Turn a photo into an itemized estimate in about 6 seconds.<\/span><\/div>\n<div class=\"pm__rating\"><span class=\"pm__stars\">&#9733;&#9733;&#9733;&#9733;&#9733;<\/span> <b>4.8<\/b> <span class=\"pm__rating-sub\">on the App Store for SimplyWise Cost Estimator<\/span><\/div>\n<div class=\"pm__meta\">\n<span>SimplyWise<\/span><br \/>\n<i><\/i><br \/>\n<span>Updated November 4, 2026<\/span><br \/>\n<i><\/i><br \/>\n<span>7 min read<\/span>\n<\/div>\n<p class=\"pm__prefsrc\" style=\"margin:16px 0 0;\"><a href=\"https:\/\/www.google.com\/preferences\/source?q=simplywise.com\" target=\"_blank\" rel=\"noopener\" style=\"display:inline-flex;align-items:center;gap:8px;min-height:36px;max-width:100%;box-sizing:border-box;padding:6px 14px;background:#fff;border:1px solid #dbe6ff;border-radius:999px;color:#2563eb;font:600 13.5px\/1.3 Inter,-apple-system,sans-serif;text-decoration:none;white-space:nowrap;\"><svg width=\"18\" height=\"18\" viewBox=\"0 0 48 48\" aria-hidden=\"true\" focusable=\"false\" style=\"flex:none\"><path fill=\"#EA4335\" d=\"M24 9.5c3.54 0 6.71 1.22 9.21 3.6l6.85-6.85C35.9 2.38 30.47 0 24 0 14.62 0 6.51 5.38 2.56 13.22l7.98 6.19C12.43 13.72 17.74 9.5 24 9.5z\"\/><path fill=\"#4285F4\" d=\"M46.98 24.55c0-1.57-.15-3.09-.38-4.55H24v9.02h12.94c-.58 2.96-2.26 5.48-4.78 7.18l7.73 6c4.51-4.18 7.09-10.36 7.09-17.65z\"\/><path fill=\"#FBBC05\" d=\"M10.53 28.59c-.48-1.45-.76-2.99-.76-4.59s.27-3.14.76-4.59l-7.98-6.19C.92 16.46 0 20.12 0 24c0 3.88.92 7.54 2.56 10.78l7.97-6.19z\"\/><path fill=\"#34A853\" d=\"M24 48c6.48 0 11.93-2.13 15.89-5.81l-7.73-6c-2.15 1.45-4.92 2.3-8.16 2.3-6.26 0-11.57-4.22-13.47-9.91l-7.98 6.19C6.51 42.62 14.62 48 24 48z\"\/><\/svg>Add SimplyWise as a preferred source<\/a><\/p>\n<figure class=\"pm__fig\">\n<img decoding=\"async\" alt=\"A printed corrugated yard sign reading Construction Ahead, staked in the grass\" loading=\"eager\" src=\"https:\/\/images.unsplash.com\/photo-1666137270524-5131ac07314d?w=1400&amp;h=700&amp;fit=crop&amp;q=80&amp;auto=format\"\/><br \/>\n<\/figure>\n<\/div>\n<\/header>\n<div class=\"pm__body\">\n<div class=\"pm__inner\">\n<aside class=\"pm__tldr\">\n<div class=\"pm__tldr-label\">Marketing materials for builders, at a glance<\/div>\n<ol>\n<li>A 12 by 18 inch yard sign on 4mm corrugated plastic runs $13.65 at GotPrint with a step stake included, and $14.13 at UPrinting for the sign only.<\/li>\n<li>Fifty business cards cost $9.59 at GotPrint and $10.00 at Vistaprint. Five hundred drop to $24.85 at GotPrint.<\/li>\n<li>One thousand door hangers run $140.01 at UPrinting, about 14 cents each.<\/li>\n<li>Five hundred tri-fold brochures run $224.25 at UPrinting on 100 lb paper.<\/li>\n<li>A 24 by 18 inch vehicle magnet runs $43.96 at UPrinting. A full wrap is a separate installed job, priced by a shop, not a print order.<\/li>\n<li>A softcover photo book starts at $14.99 at Mixbook, and upgrades run up to $129.99.<\/li>\n<\/ol>\n<div class=\"pm__tldr-cta\"><span>Sending the quote that closes the job?<\/span><a href=\"https:\/\/swcostestimator.app.link\/ce-ai\" rel=\"noopener\" target=\"_blank\">Try SimplyWise Cost Estimator free<\/a><\/div>\n<\/aside>\n<h2>What marketing materials do builders actually need?<\/h2>\n<p>Marketing materials for builders break into two jobs: getting noticed on the street, and closing the homeowner once you are inside. The street job runs on yard signs, vehicle magnets, and door hangers. The closing job runs on business cards, brochures, a photo book, and the quote you hand over at the table. Below is what each piece costs from vendors that post a real price, not a phone quote.<\/p>\n<h2>What do yard signs, business cards, door hangers, and brochures cost?<\/h2>\n<p>GotPrint and UPrinting print static price lists for the pieces builders order first, each with the spec next to the number.<\/p>\n<table class=\"pm__table\">\n<thead>\n<tr>\n<th scope=\"col\">Material<\/th>\n<th scope=\"col\">Spec<\/th>\n<th scope=\"col\">Price<\/th>\n<th scope=\"col\">Publisher<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Yard sign<\/td>\n<td>12 in by 18 in, 4mm corrugated plastic (stake included at GotPrint, sign only at UPrinting)<\/td>\n<td>$13.65 (GotPrint) to $14.13 (UPrinting)<\/td>\n<td>GotPrint, UPrinting<\/td>\n<\/tr>\n<tr>\n<td>Business cards, 50 count<\/td>\n<td>Standard stock, single design<\/td>\n<td>$9.59 (GotPrint) to $10.00 (Vistaprint)<\/td>\n<td>GotPrint, Vistaprint<\/td>\n<\/tr>\n<tr>\n<td>Business cards, 500 count<\/td>\n<td>2 in by 3.5 in, 14 pt gloss, front only<\/td>\n<td>$24.85<\/td>\n<td>GotPrint (single source)<\/td>\n<\/tr>\n<tr>\n<td>Door hangers, 1,000 count<\/td>\n<td>3.5 in by 8.5 in, 14 pt card stock, knob cutout<\/td>\n<td>$140.01<\/td>\n<td>UPrinting (single source)<\/td>\n<\/tr>\n<tr>\n<td>Brochures, 500 count<\/td>\n<td>8.5 in by 11 in, tri fold, 100 lb paper<\/td>\n<td>$224.25<\/td>\n<td>UPrinting (single source)<\/td>\n<\/tr>\n<tr>\n<td>Vehicle magnet, each<\/td>\n<td>24 in by 18 in, 30 pt magnet stock<\/td>\n<td>$43.96<\/td>\n<td>UPrinting (single source)<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>Prices captured September 26, 2026.<\/p>\n<div class=\"pm__callout\">Most sign shops and print brokers quote by phone. GotPrint and UPrinting post a number next to the product name.<\/div>\n<h2>What about truck decals and vehicle wraps?<\/h2>\n<p>A door magnet, 24 by 18 inches, runs $43.96 at UPrinting on 30 pt magnet stock, no install. A full wrap covers the whole truck, needs a local install shop, and neither GotPrint nor UPrinting sells it as a print-only order at a posted price. Get a shop quote before you commit a truck to a wrap.<\/p>\n<p class=\"pm__inline-cta\"><a href=\"https:\/\/swcostestimator.app.link\/ce-ai\" rel=\"noopener\" target=\"_blank\">Turn a job-site photo into a line-item quote, free &rarr;<\/a><\/p>\n<h2>Do before and after photo books help close a bid?<\/h2>\n<p>A softcover photo book at Mixbook starts at $14.99, and upgrades run up to $129.99, single source. It is not required the way a yard sign is, but a printed before and after set sits on the table while you talk.<\/p>\n<h2>How to price a marketing packet for a new job<\/h2>\n<ol class=\"pm__steps\">\n<li>\n<h3>List the job each piece has to do<\/h3>\n<p>A yard sign markets the block. A card and a brochure go in the homeowner&#8217;s folder. A door hanger canvasses the block on your schedule.<\/p>\n<\/li>\n<li>\n<h3>Price at the quantity you will actually use<\/h3>\n<p>A &#8220;starting at&#8221; price is usually the smallest run or cheapest stock. Configure the real quantity before comparing vendors.<\/p>\n<\/li>\n<li>\n<h3>Match the piece to the moment<\/h3>\n<p>The sign goes up when the permit does. The door hanger goes out before the crew arrives. The quote comes out once you are inside talking.<\/p>\n<\/li>\n<li>\n<h3>Follow every printed piece with a digital quote<\/h3>\n<p>A sign or a card starts the conversation. A branded, itemized quote is what gets signed, the one piece that has to be accurate.<\/p>\n<\/li>\n<\/ol>\n<h2>Which marketing materials for builders actually move leads?<\/h2>\n<p>A yard sign sits at the point of decision: a neighbor sees the crew and the sign, and calls. A door hanger works the block on your schedule. A card and a brochure do their job later, when the homeowner compares bids. None close the job alone; the piece that closes it is the one the homeowner signs.<\/p>\n<h2>SimplyWise Cost Estimator for marketing materials for builders<\/h2>\n<section class=\"pm__promo\">\n<p>SimplyWise Cost Estimator turns a job-site photo into an itemized estimate in about 6 seconds, with editable material, labor, and fee lines. The printed marketing gets the homeowner to the table; the app gets the number right once they are there. Send a branded quote the client signs to approve. It is $29.99\/mo or $239.99\/yr, about $20\/mo on annual, with a 7-day free trial.<\/p>\n<p><a class=\"pm__btn\" href=\"https:\/\/swcostestimator.app.link\/ce-ai\" rel=\"noopener\" target=\"_blank\">Try SimplyWise Cost Estimator free<\/a><br \/>\n<\/section>\n<h2>Keep reading<\/h2>\n<ul>\n<li><a href=\"https:\/\/www.simplywise.com\/blog\/social-media-marketing-for-contractors\/\">Social Media Marketing for Contractors<\/a>: the digital half of the same lead-generation job.<\/li>\n<li><a href=\"https:\/\/www.simplywise.com\/blog\/how-contractors-get-more-leads\/\">How Contractors Get More Leads<\/a>: where signs, cards, and referrals fit into a full lead plan.<\/li>\n<\/ul>\n<div class=\"pm__sources\">\n<h2>Sources<\/h2>\n<h3>Print vendors<\/h3>\n<ul>\n<li><a href=\"https:\/\/www.gotprint.com\/products\/yard-signs\/info.html\" rel=\"noopener\" target=\"_blank\">GotPrint, Yard Signs<\/a>, captured 2026-09-26.<\/li>\n<li><a href=\"https:\/\/www.uprinting.com\/yard-signs.html\" rel=\"noopener\" target=\"_blank\">UPrinting, Yard Signs<\/a>, captured 2026-09-26.<\/li>\n<li><a href=\"https:\/\/www.gotprint.com\/products\/business-cards\/info.html\" rel=\"noopener\" target=\"_blank\">GotPrint, Business Cards<\/a>, captured 2026-09-26.<\/li>\n<li><a href=\"https:\/\/www.vistaprint.com\/business-cards\" rel=\"noopener\" target=\"_blank\">Vistaprint, Business Cards<\/a>, captured 2026-09-26.<\/li>\n<li><a href=\"https:\/\/www.uprinting.com\/door-hanger.html\" rel=\"noopener\" target=\"_blank\">UPrinting, Door Hangers<\/a>, captured 2026-09-26.<\/li>\n<li><a href=\"https:\/\/www.uprinting.com\/brochure-printing.html\" rel=\"noopener\" target=\"_blank\">UPrinting, Brochures<\/a>, captured 2026-09-26.<\/li>\n<li><a href=\"https:\/\/www.uprinting.com\/car-magnets-printing.html\" rel=\"noopener\" target=\"_blank\">UPrinting, Car Magnets<\/a>, captured 2026-09-26.<\/li>\n<\/ul>\n<h3>Photo books and product<\/h3>\n<ul>\n<li><a href=\"https:\/\/www.mixbook.com\/photo-books\" rel=\"noopener\" target=\"_blank\">Mixbook, Photo Books<\/a>, captured 2026-09-26.<\/li>\n<li><a href=\"https:\/\/apps.apple.com\/us\/app\/simplywise-cost-estimator\/id6670619664\" rel=\"noopener\" target=\"_blank\">SimplyWise Cost Estimator on the App Store<\/a>, 4.8 rating, verified 2026-09-26.<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n<section class=\"pm__faq\">\n<div class=\"pm__inner\">\n<h2>Frequently asked questions about marketing materials for builders<\/h2>\n<h3 class=\"pm__faq-cat\">The cost<\/h3>\n<details>\n<summary>What do marketing materials for builders cost to start?<\/summary>\n<div>\n<p>A yard sign runs $13.65 to $14.13, 50 business cards run $9.59 to $10.00, and a vehicle magnet runs $43.96. A door hanger run of 1,000 costs $140.01, about 14 cents each.<\/p>\n<\/div>\n<\/details>\n<details>\n<summary>Are truck wraps part of a builder&#8217;s marketing materials budget?<\/summary>\n<div>\n<p>A door magnet is: $43.96 at UPrinting. A full wrap is a bigger, installed job that neither GotPrint nor UPrinting prices online, so get a quote from a local install shop first.<\/p>\n<\/div>\n<\/details>\n<h3 class=\"pm__faq-cat\">The materials<\/h3>\n<details>\n<summary>Which marketing materials for builders should come first?<\/summary>\n<div>\n<p>A yard sign and a business card cover the two moments every job has: the block seeing the crew, and the homeowner taking your card. Door hangers, brochures, and a photo book add on after.<\/p>\n<\/div>\n<\/details>\n<details>\n<summary>Do before and after photo books work for a small builder?<\/summary>\n<div>\n<p>A softcover photo book starts at $14.99 at Mixbook. It is optional, not core marketing materials for builders, but a printed set holds a homeowner&#8217;s attention at the table longer than a phone screen does.<\/p>\n<\/div>\n<\/details>\n<h3 class=\"pm__faq-cat\">Estimating the job<\/h3>\n<details>\n<summary>Can I quote a job from a photo?<\/summary>\n<div>\n<p>Yes. SimplyWise Cost Estimator turns a job-site photo into an itemized estimate in about 6 seconds. Every line stays editable.<\/p>\n<\/div>\n<\/details>\n<details>\n<summary>Does SimplyWise Cost Estimator replace printed marketing materials for builders?<\/summary>\n<div>\n<p>No. It builds the itemized, editable estimate you send once the sign or the card already got the homeowner talking to you. Send a branded quote the client signs to approve. Pricing is $29.99\/mo or $239.99\/yr, with a 7-day free trial.<\/p>\n<\/div>\n<\/details>\n<\/div>\n<\/section>\n<section class=\"pm__final\">\n<div class=\"pm__inner\">\n<span class=\"pm__eyebrow\">Print the sign, send the quote<\/span><\/p>\n<h2>The sign gets the call. The quote gets the signature.<\/h2>\n<p>Snap a photo and get an itemized estimate with editable lines. Send a branded quote before the homeowner calls the next bidder. Free to try, then $29.99\/mo or $239.99\/yr after a 7-day trial.<\/p>\n<p><a class=\"pm__btn pm__btn--lg\" href=\"https:\/\/swcostestimator.app.link\/ce-ai\" rel=\"noopener\" target=\"_blank\">Try SimplyWise Cost Estimator free<\/a><\/p>\n<\/div>\n<\/section>\n<\/article>\n<p><script type=\"application\/ld+json\">\n{\n  \"@context\": \"https:\/\/schema.org\",\n  \"@type\": \"Article\",\n  \"headline\": \"Marketing Materials for Builders: What to Print and What It Costs\",\n  \"description\": \"Marketing materials for builders, priced from vendor price lists: yard signs, business cards, door hangers, brochures, vehicle magnets, and photo books.\",\n  \"author\": {\"@type\": \"Organization\", \"name\": \"SimplyWise\"},\n  \"publisher\": {\"@type\": \"Organization\", \"name\": \"SimplyWise\", \"logo\": {\"@type\": \"ImageObject\", \"url\": \"https:\/\/www.simplywise.com\/icon-512x512.png\"}, \"sameAs\": [\"https:\/\/www.crunchbase.com\/organization\/simplywise\"] },\n  \"datePublished\": \"2026-11-04\",\n  \"dateModified\": \"2026-11-04\",\n  \"mainEntityOfPage\": \"https:\/\/www.simplywise.com\/blog\/marketing-materials-for-builders\/\",\n  \"image\": \"https:\/\/images.unsplash.com\/photo-1666137270524-5131ac07314d?w=1400&h=700&fit=crop&q=80&auto=format\"\n}\n<\/script><br \/>\n<script type=\"application\/ld+json\">\n{\n  \"@context\": \"https:\/\/schema.org\",\n  \"@type\": \"HowTo\",\n  \"name\": \"How to price a marketing packet for a new job\",\n  \"step\": [\n    {\"@type\": \"HowToStep\", \"position\": 1, \"name\": \"List the job each piece has to do\", \"text\": \"A yard sign markets the block while the crew is on site, a business card and a brochure go in the homeowner folder, and a door hanger canvasses the neighbors.\"},\n    {\"@type\": \"HowToStep\", \"position\": 2, \"name\": \"Price at the quantity you will actually use\", \"text\": \"Configure the real quantity and stock before comparing vendors; a starting-at price is usually the smallest run or the cheapest stock.\"},\n    {\"@type\": \"HowToStep\", \"position\": 3, \"name\": \"Match the piece to the moment\", \"text\": \"The yard sign goes up when the permit does, the door hanger goes out before the crew arrives, and the photo book comes out once you are inside talking to the homeowner.\"},\n    {\"@type\": \"HowToStep\", \"position\": 4, \"name\": \"Follow every printed piece with a digital quote\", \"text\": \"A sign or a card starts the conversation; a branded, itemized quote is what gets signed.\"}\n  ]\n}\n<\/script><br \/>\n<script type=\"application\/ld+json\">\n{\n  \"@context\": \"https:\/\/schema.org\",\n  \"@type\": \"FAQPage\",\n  \"mainEntity\": [\n    {\"@type\": \"Question\", \"name\": \"What do marketing materials for builders cost to start?\", \"acceptedAnswer\": {\"@type\": \"Answer\", \"text\": \"A yard sign runs $13.65 to $14.13, 50 business cards run $9.59 to $10.00, and a vehicle magnet runs $43.96. 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[&hellip;]<\/p>\n","protected":false},"author":12,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_linkdex":"87","_yoast_wpseo_content_score":"90","_yoast_wpseo_meta-robots-noindex":"","_yoast_wpseo_canonical":"","inline_featured_image":false,"footnotes":""},"categories":[180],"tags":[],"class_list":["post-10374","post","type-post","status-publish","format-standard","hentry","category-cost-guides"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Marketing Materials for Builders: Print List and Prices<\/title>\n<meta name=\"description\" content=\"Marketing materials for builders, priced from vendor price lists: yard signs, business cards, door hangers, brochures, vehicle magnets, and photo books.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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