Cost Guides · Marketing
Marketing Materials for Builders: What to Print and What It Costs
Start with a yard sign and business cards: a 12 by 18 inch sign runs $13.65 to $14.13, and 50 cards $9.59 to $10.00. Door hangers, brochures, a truck magnet, and a photo book come next.
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What marketing materials do builders actually need?
Marketing materials for builders break into two jobs: getting noticed on the street, and closing the homeowner once you are inside. The street job runs on yard signs, vehicle magnets, and door hangers. The closing job runs on business cards, brochures, a photo book, and the quote you hand over at the table. Below is what each piece costs from vendors that post a real price, not a phone quote.
What do yard signs, business cards, door hangers, and brochures cost?
GotPrint and UPrinting print static price lists for the pieces builders order first, each with the spec next to the number.
| Material | Spec | Price | Publisher |
|---|---|---|---|
| Yard sign | 12 in by 18 in, 4mm corrugated plastic (stake included at GotPrint, sign only at UPrinting) | $13.65 (GotPrint) to $14.13 (UPrinting) | GotPrint, UPrinting |
| Business cards, 50 count | Standard stock, single design | $9.59 (GotPrint) to $10.00 (Vistaprint) | GotPrint, Vistaprint |
| Business cards, 500 count | 2 in by 3.5 in, 14 pt gloss, front only | $24.85 | GotPrint (single source) |
| Door hangers, 1,000 count | 3.5 in by 8.5 in, 14 pt card stock, knob cutout | $140.01 | UPrinting (single source) |
| Brochures, 500 count | 8.5 in by 11 in, tri fold, 100 lb paper | $224.25 | UPrinting (single source) |
| Vehicle magnet, each | 24 in by 18 in, 30 pt magnet stock | $43.96 | UPrinting (single source) |
Prices captured September 26, 2026.
What about truck decals and vehicle wraps?
A door magnet, 24 by 18 inches, runs $43.96 at UPrinting on 30 pt magnet stock, no install. A full wrap covers the whole truck, needs a local install shop, and neither GotPrint nor UPrinting sells it as a print-only order at a posted price. Get a shop quote before you commit a truck to a wrap.
Turn a job-site photo into a line-item quote, free →
Do before and after photo books help close a bid?
A softcover photo book at Mixbook starts at $14.99, and upgrades run up to $129.99, single source. It is not required the way a yard sign is, but a printed before and after set sits on the table while you talk.
How to price a marketing packet for a new job
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List the job each piece has to do
A yard sign markets the block. A card and a brochure go in the homeowner’s folder. A door hanger canvasses the block on your schedule.
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Price at the quantity you will actually use
A “starting at” price is usually the smallest run or cheapest stock. Configure the real quantity before comparing vendors.
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Match the piece to the moment
The sign goes up when the permit does. The door hanger goes out before the crew arrives. The quote comes out once you are inside talking.
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Follow every printed piece with a digital quote
A sign or a card starts the conversation. A branded, itemized quote is what gets signed, the one piece that has to be accurate.
Which marketing materials for builders actually move leads?
A yard sign sits at the point of decision: a neighbor sees the crew and the sign, and calls. A door hanger works the block on your schedule. A card and a brochure do their job later, when the homeowner compares bids. None close the job alone; the piece that closes it is the one the homeowner signs.
SimplyWise Cost Estimator for marketing materials for builders
SimplyWise Cost Estimator turns a job-site photo into an itemized estimate in about 6 seconds, with editable material, labor, and fee lines. The printed marketing gets the homeowner to the table; the app gets the number right once they are there. Send a branded quote the client signs to approve. It is $29.99/mo or $239.99/yr, about $20/mo on annual, with a 7-day free trial.
Keep reading
- Social Media Marketing for Contractors: the digital half of the same lead-generation job.
- How Contractors Get More Leads: where signs, cards, and referrals fit into a full lead plan.
Sources
Print vendors
- GotPrint, Yard Signs, captured 2026-09-26.
- UPrinting, Yard Signs, captured 2026-09-26.
- GotPrint, Business Cards, captured 2026-09-26.
- Vistaprint, Business Cards, captured 2026-09-26.
- UPrinting, Door Hangers, captured 2026-09-26.
- UPrinting, Brochures, captured 2026-09-26.
- UPrinting, Car Magnets, captured 2026-09-26.
Photo books and product
- Mixbook, Photo Books, captured 2026-09-26.
- SimplyWise Cost Estimator on the App Store, 4.8 rating, verified 2026-09-26.
Frequently asked questions about marketing materials for builders
The cost
What do marketing materials for builders cost to start?
A yard sign runs $13.65 to $14.13, 50 business cards run $9.59 to $10.00, and a vehicle magnet runs $43.96. A door hanger run of 1,000 costs $140.01, about 14 cents each.
Are truck wraps part of a builder’s marketing materials budget?
A door magnet is: $43.96 at UPrinting. A full wrap is a bigger, installed job that neither GotPrint nor UPrinting prices online, so get a quote from a local install shop first.
The materials
Which marketing materials for builders should come first?
A yard sign and a business card cover the two moments every job has: the block seeing the crew, and the homeowner taking your card. Door hangers, brochures, and a photo book add on after.
Do before and after photo books work for a small builder?
A softcover photo book starts at $14.99 at Mixbook. It is optional, not core marketing materials for builders, but a printed set holds a homeowner’s attention at the table longer than a phone screen does.
Estimating the job
Can I quote a job from a photo?
Yes. SimplyWise Cost Estimator turns a job-site photo into an itemized estimate in about 6 seconds. Every line stays editable.
Does SimplyWise Cost Estimator replace printed marketing materials for builders?
No. It builds the itemized, editable estimate you send once the sign or the card already got the homeowner talking to you. Send a branded quote the client signs to approve. Pricing is $29.99/mo or $239.99/yr, with a 7-day free trial.
The sign gets the call. The quote gets the signature.
Snap a photo and get an itemized estimate with editable lines. Send a branded quote before the homeowner calls the next bidder. Free to try, then $29.99/mo or $239.99/yr after a 7-day trial.