Business & Growth · Lead Generation
Home Service Lead Generation Companies: Pricing Compared
What home service lead generation companies like Angi, Thumbtack, Houzz Pro, Google Local Services Ads, Yelp, Nextdoor, and Porch publish about price on their own sites today.
What do home service lead generation companies actually charge?
Home service lead generation companies split into two pricing camps. Houzz Pro and Yelp publish a fixed starting price today. Houzz Pro runs from $99 a month. Yelp Ads runs from $150 a month. Angi, Thumbtack, Google Local Services Ads, Nextdoor, and Porch publish no rate card at all. Each uses a pay-to-advertise, pay-per-lead, or budget model, or states none. Your real per-lead cost depends on your trade and zip code. It also depends on how many contractors chase the same lead that week.
Home service lead generation companies and their pricing models
These are the platforms residential contractors mention most outside of referrals. Two print a rate card; five do not.
| Company | Pricing model | What the page publishes | Captured |
|---|---|---|---|
| Angi | Pay-to-advertise, no rate card | “pay to advertise services on Angi” | Sept 25, 2026. |
| Thumbtack | Pro-set pricing and budget | “control your pricing and budget for leads” | Sept 25, 2026. |
| Houzz Pro | Flat monthly tiers | Design $99, Pro $199, Teams from $399 a month | Sept 25, 2026. |
| Google Local Services Ads | Pay-per-valid-lead, budget or bid | “charged for each valid lead you receive” | Sept 25, 2026. |
| Yelp Ads | Monthly ad budget, billed per click | Ads from $150, Upgrade $180, bundle from $270 a month | Sept 25, 2026. |
| Nextdoor | Self-set budget, no rate card | “total control over your reach and budget” | Sept 25, 2026. |
| Porch | No pricing model stated | No dollar figure on the live pro page | Sept 25, 2026. |
Pay-per-lead vs. flat subscription: what changes for you
Houzz Pro’s flat fee stays the same every month. A pay-per-lead model like Google Local Services Ads only charges for a valid lead. The price floats with location and job type. Neither publishes cost per booked job. That number is yours to track.
Turn a paid lead into an itemized estimate, free →
What Houzz Pro, Yelp, and the rest actually say
Houzz Pro and Yelp are the two rate cards above. Yelp bills ads per click at a price that floats with demand. It never charges past the monthly budget you set.
Angi and Thumbtack put pricing on the pro. Angi’s pros “pay to advertise” with no printed figure. Thumbtack has you “control your pricing and budget for leads.” Google Local Services Ads bills per valid lead at a price that varies by location and job type. Nextdoor’s Local Deals give “total control over your reach and budget.” Porch’s live pro page renders no price at all.
How to compare home service lead generation companies before you sign
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Match the pricing model to your close rate
Pay-per-lead punishes a low close rate. Every miss still costs money. A flat subscription like Houzz Pro punishes low volume instead, since the fee stays fixed.
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Ask for your own numbers before you commit
Get the actual lead price or bid range for your trade and zip from the sales team, not the marketing page.
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Cap the budget on day one
Most platforms above let you set a ceiling: a weekly budget, a monthly max, or a plan tier. Set it before you turn leads on.
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Track cost per booked job, not cost per lead
A ten-dollar lead you never close costs more than a sixty-dollar lead that turns into a real job. Log every lead’s source and outcome.
SimplyWise Cost Estimator for home service lead generation companies
SimplyWise Cost Estimator turns a job-site photo into an itemized estimate in about 6 seconds, so a lead from any of these platforms gets a number back fast. Material, labor, and fee lines are editable, and you send a branded quote the client signs to approve. It is $29.99/mo or $239.99/yr, about $20/mo on annual, with a 7-day free trial.
Keep reading
- Home Improvement Lead Generation: the broader playbook.
- Best Lead Generation Sites for Contractors in 2026: our ranked picks.
Sources
Company pricing and help pages
- Angi FAQ, captured 2026-09-25.
- Thumbtack Pro, captured 2026-09-25.
- Houzz Pro Pricing, captured 2026-09-25.
- Google Local Services Ads Help: how leads work, captured 2026-09-25.
- Google Local Services Ads Help: how to pay, captured 2026-09-25.
- Yelp Local Business Pricing, captured 2026-09-25.
- Yelp Support: how CPC works, captured 2026-09-25.
- Nextdoor Business advertising, captured 2026-09-25.
- Porch Pro, checked 2026-09-25, no price rendered.
Product
- SimplyWise Cost Estimator on the App Store, 4.8 rating, verified 2026-09-25.
Frequently asked questions about home service lead generation companies
Pricing models
Which home service lead generation companies publish a fixed price?
Only two of the seven. Houzz Pro runs $99 to $399 a month across three tiers, plus a $499-a-month Advertising Package add-on. Yelp runs $150 to $270 a month, with clicks billed inside your monthly budget. Angi, Thumbtack, Google Local Services Ads, Nextdoor, and Porch publish no fixed price.
Choosing a platform
Does Angi publish a per-lead price?
No. Angi’s own FAQ says service professionals pay to advertise services on Angi, but states no dollar figure. Its FAQ describes a homeowner Angi Key membership instead, a different product.
How much does Houzz Pro cost?
Houzz Pro’s own pricing page lists Design at $99, Pro at $199, and Teams from $399 a month, plus a free tier, as read on September 25, 2026.
Estimating the job
Can I measure a job with my phone camera instead of a tape before I quote a lead back?
Tape or wheel an outdoor job and enter the dimensions yourself. SimplyWise Cost Estimator then turns a job-site photo into an itemized estimate in about 6 seconds, so the lead you just paid for gets a number back fast. On a Pro iPhone, the room scan adds LiDAR. Every line stays editable.
Does SimplyWise Cost Estimator generate leads for contractors?
No. It turns a lead you already have into an itemized estimate and a branded quote the client signs to approve, in minutes. Pair it with whichever lead generation company fits your budget. Pricing is $29.99/mo or $239.99/yr, about $20/mo on annual, with a 7-day free trial.
Turn a paid lead into a bid that holds margin.
Snap a photo and get an itemized estimate with editable lines before the lead goes cold. Send a branded quote before the next platform’s invoice lands. Free to try, then $29.99/mo or $239.99/yr after a 7-day trial.