The Proximity Effect: Gen Z Who Watch Graduates Struggle Are Turning to the Trades

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The Proximity Effect: Gen Z Who Watch Graduates Struggle Are Turning to the Trades

A data note on the graduate job market from the June 2026 SimplyWise Trades & Technology Index.

The graduate job market is the toughest in years, and the cohort right behind those graduates is watching. New cross-tabulations from our survey of 1,140 Americans ages 18 to 29 show that personally knowing a struggling college graduate moves every major career attitude we measured, by double digits.

June 5, 2026

Lead finding78%of Gen Z who personally know a struggling college grad would point a friend toward the skilled trades, vs 58% of those who do not
The backdrop

A graduate job market that is leaving young degree holders behind

The numbers behind this spring’s graduation season are stark. The Federal Reserve Bank of New York’s college labor market tracker put unemployment for recent college graduates at about 5.7% in the first quarter of 2026, well above the rate for all workers, with 41.5% of recent graduates underemployed in jobs that do not require a degree.

A New York Fed analysis published June 1 estimates that the rise of remote work explains roughly 64% of the recent increase in unemployment among young college graduates, as employers hesitate to train inexperienced hires on distributed teams. Economic research has long found that graduating into a weak labor market can scar earnings and career progression for years.

Most of that coverage asks what the tough market means for the graduates themselves. Our data answers a different question: what is it doing to the people right behind them?

Finding 1

Knowing one struggling graduate moves every number

In our May 2026 survey, 54% of respondents (612 of 1,140) said they personally know someone with a college degree who is struggling financially. That single fact splits the dataset. Compared with peers who do not know a struggling graduate, those who do are 20 points more likely to encourage a friend toward a skilled trade, 13 points more likely to say they would pick trade school over college today, and 17 points more likely to say the trades feel safer than office jobs in an AI future.

None of these gaps require a media narrative to explain. They track with direct observation: Gen Z is updating its view of the degree based on what is happening to the degree holders they know.

Career attitudes by proximity to a struggling graduate% agreeing, among those who know a struggling grad vs those who do not

Would encourage a friend toward a trade (knows one)78%
Would encourage a friend toward a trade (does not)58%
Would pick trade school over college today (knows one)57%
Would pick trade school over college today (does not)44%
Trades feel safer in an AI future (knows one)56%
Trades feel safer in an AI future (does not)39%
Degree not worth the cost (knows one)32%
Degree not worth the cost (does not)24%

Source: SimplyWise Trades & Technology Index (June 2026), n=1,140. Knows a struggling grad n=612; does not n=363; unsure excluded. Q8, Q10, Q11, Q12.

Finding 2

The people closest to the graduate struggle are still in the pipeline

Current college students are the group most exposed to struggling graduates: 61% know one personally, compared with 54% of all respondents. They are watching the outcomes of the path they are already on, and it shows in their answers. Roughly one in three current college students (35%) say they would pick trade school if they were choosing today, 52% say the skilled trades feel safer than office jobs in an AI future, and 63% would encourage a friend their age to consider a trade.

Among respondents who are unemployed and looking for work, 43% say they would pick trade school over college today.

61%of current college students personally know a struggling college grad (vs 54% of all respondents)
35%of current college students would pick trade school over college if choosing today
52%of current college students say the trades feel safer than office jobs in an AI future

Source: SimplyWise Trades & Technology Index (June 2026). Current college students n=218. Q2, Q8, Q10, Q12.

Voices

In their own words

Asked how AI has changed their thinking about their future career, respondents repeatedly returned to the job market itself:

“I got a degree in Graphic Design but now everyone uses AI to do everything.”Survey respondent, age 18 to 29
“It’s making me worry about the job market.”Survey respondent, age 18 to 29
What it means

The graduate job market is doing the recruiting

Skilled trades advocates have spent years making the case for trade school. Our data suggests the current graduate job market is making it for them. The strongest predictor of pro-trades sentiment in our dataset is not gender, career track, or media exposure. It is whether a respondent has watched a degree fail to pay off for someone they know.

If unemployment and underemployment among recent graduates stay elevated, the share of Gen Z with a struggling graduate in their life will grow, and on this evidence, so will the share choosing the trades.

Full findings, charts, and question wording: The June 2026 SimplyWise Trades & Technology Index.

Methodology

Methodology and limitations

Figures in this note are cross-tabulations computed from the June 2026 SimplyWise Trades & Technology Index dataset: an online poll of 1,140 U.S. adults ages 18 to 29, fielded via SurveyMonkey Audience in May 2026. The sample is a non-probability, opt-in panel and is not weighted to U.S. population benchmarks; results should be treated as directional. Subgroup sizes: personally knows a struggling college graduate n=612; does not n=363 (respondents answering “unsure” excluded from the comparison); current college students n=218; unemployed and looking for work n=153. “Would pick trade school” and “would encourage a friend” combine definite and probable yes responses. Percentages may not sum to 100 due to rounding. External labor market figures are from the Federal Reserve Bank of New York and are linked where cited.

CITE THIS DATA NOTE
SimplyWise (2026). The Proximity Effect: a data note from the June 2026 SimplyWise Trades & Technology Index. Online survey of 1,140 U.S. adults ages 18 to 29, fielded May 2026 via SurveyMonkey Audience.